Press Launch: The MENA area’s first non-fungible token (NFT) premium content material media challenge is available in partnership with ANCORE Strategy and AFTERMEDIA.
Zurich, Switzerland, March 3, 2022: MBC GROUP introduced in the present day the launch of The Fananees (NFT) Genesis Collectibles – thus providing its hottest characters in digital Mental Property (IP) to the vast group of NFT fans, consultants and collectors throughout the Center East North Africa (MENA) area.
These digital collectibles function MBC GROUP’s famend 7 (seven) cartoon characters, with greater than 200 totally different attributes and ranging ranges of rarity. This forward-looking challenge serves the NFT group, market development and utility; whereas providing manufacturers, tech and customers converged options and sizable funding alternatives.
A complete of 9,999 distinctive NFTs shall be revealed on the first day of Ramadan, April 2, 2022. Future collections of digital collectibles shall be accessible across the identical Ramadan time, within the coming years.
Fananees NFTs are the MENA’s first distinctive NFT assortment which celebrates the area’s wealthy cultural heritage, powered by compelling, premium content material and the most recent improvements in blockchain expertise. Their illustrations have been developed by a well-reputed design company – behind among the hottest cartoons within the trade, which labored with Paramount and Nickelodeon, amongst others.
Fananees NFTs shall be built-in into present video games, permitting customers to attach their NFTs to the sport account and alter the sport avatar to the NFT picture. Fananees NFT holders are set to obtain 1% of all revenues from the NFT gross sales (main and secondary); they can even obtain totally different offline and on-line rewards, starting from entry to occasions and early viewings to streaming companies and others.
The MENA area’s first non-fungible token (NFT) premium content material–tech disruptive media challenge comes because of the partnership between MBC GROUP, the top-10 media firm globally with greater than 300,000,000 distinctive viewers, media premium content material producer and digital (IP) proprietor; the Zurich-based ANCORE Strategy, a number one expertise and go-to market advisory agency; and AFTERMEDIA, the industrial and enterprise growth firm that helps client-partners develop and implement gross sales methods, whereas aiming to fulfill development targets.
Commenting on The Fananees (NFT) Genesis Collectibles, Fadel Zahreddine, Group Director of Rising Media at MBC GROUP mentioned:
“Fananees is likely one of the most profitable and well-known characters within the Arab world, and on this period of fixed innovation, we need to be on the forefront of rising alternatives in NFT, Blockchain, and Metaverse.” Zahreddine additional added:
“To that finish, we’re dedicated to driving innovation, and our beloved Fananees characters shall be launched as NFTs, as a primary step. I’m optimistic that this preliminary step into the NFT age will pave the way in which for MBC to develop its presence within the realm of digital IPs.”
On his half, AFTERMEDIA’s Founder and CEO, Hani Ghorayeb acknowledged:
“It’s high-time for manufacturers and tech to attach along with customers with the goal to boost the degrees of engagement by way of NFTs. This convergent resolution servess the aim of the NFT group, its market development and utility, whereas providing purchasers interruptive industrial options coupled with sizeable alternatives”
Pavel Jakovlev, ANCORE Technique’s Founder and Managing Associate mentioned;
“It’s thrilling to push the envelope of the NFT expertise within the area’s first-mover assortment. This turns into much more attention-grabbing as we discover the Fananees utility in gaming and the much-anticipated metaverse.”
It’s value noting that, again in Might 2020, MBC GROUP racked up a complete of 4.56 billion digital and social video views. The Group’s three exhibits have been among the many top-four performing exhibits in MENA throughout Ramadan, the height TV-viewing season. MBC GROUP has entrusted ANCORE Technique and AFTERMEDIA with considered one of its most necessary Mental Properties (IPs).
About MBC GROUP
With three many years of making iconic manufacturers and producing ground-breaking, award-winning content material, MBC GROUP is the main media organisation within the MENA area.
AFTERMEDIA is geared toward offering Media with probably the most environment friendly gross sales methods to draw patrons and improve income.
About ANCORE Technique
ANCORE Strategy, is a number one expertise and go-to market advisory, targeted on constructing turnkey options, at lightning quick pace.
Media Contact Particulars
Title: Pavel Jakovlev
Electronic mail: [email protected]